What we’re all about
At Curiosity Lab, we build products that change narratives. Actually Curious was originally created by a group of idealistic marketers who wanted to use consumerism and entertainment to change the way people think and behave.
The original brief for Actually Curious was to create a Trojan Horse for teaching the tools of having conversations with empathy and understanding.
We drew references from psychologist, journalists, crisis negotiators, game developers, our parents and our friends, and came up with a game that’s perfect for date night, game night and family dinner parties!