Press kit

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At Curiosity Lab, we build products that change narratives.

Actually Curious is a card game that helps bring people close together. We were reflecting on the divisiveness in our country and wanted to do something about it.

Created by Curiosity Lab, a group of idealistic marketers who wanted to use consumerism and entertainment to change the way people think and behave, Actually Curious is the only game that uses the science and psychology of emotional connection to teach tools of active listening and empathy.

With Actually Curious, we can change the narrative of hate that’s taking hold, and bring fun and deeper understanding to friends and loved ones, homes and gatherings across the world.